‘“IP cubed”: Games with rich story lines that can be extended into other media, giving fans the opportunity to delve in as deeply as they want.’

I think Heroes followed this too…oh how many hours did I spend reading the heroes comics and then realize the actual product wasn’t as good as the spin-offs meant to push it.

SXSW: Dead Space, a ‘Deep Media’ Case Study | Game | Life from Wired.com.